TERMS
Terms of Use
Last Updated: October 26, 2026
Please read these before you buy. These Terms are a binding agreement.
They cover how you may use this Site, its free articles and tools, and anything you buy from us.
The Short Version
The articles, the letters, and the free tools are free. You're welcome to quote and share them with credit and a link.
What you buy is licensed to you, personally, for your own business. Please don't share your login or teach our material as your own.
Refunds are in the [Refund Policy](/refund-policy), and every term is there in one place.
Nothing here is legal, tax, financial, brokerage, or compliance advice, and we don't promise any result.
The rest of this page is the detail.
Part A · The basics
1. Who You Are Agreeing With
These Terms are an agreement between you and Mind Shift 4 You, LLC, a North Carolina limited liability company with its principal place of business at 1164 Woodland Church Rd, Wake Forest, NC 27587 ("we," "us," or "our"). Mind Shift 4 You, LLC operates larryheathcote.com and offers programs under the names The Unforgettable Agent and The Unforgettable Broker. Larry Heathcote is its founder.
"You" means anyone who visits or uses the Site, subscribes to a letter, uses a free tool, or buys anything from us.
"The Site" means larryheathcote.com, its course portal, and any web address that leads to it, including theunforgettableagent.vip and theunforgettablebroker.com.
"Offering" means any program, course, product, tool, assessment, coaching engagement, or service we provide, free or paid.
2. What This Site Is
The Site has three parts: Larry's own pages (who he is, his books, his writing); the pages for real estate agents (The Room, The Agent Letter, the free tools, and the agent programs); and the pages for brokers and team leaders (The Office, The Broker Letter, and the Agent Team License).
3. Accepting These Terms
By using the Site, subscribing to a letter, using a free tool, or buying anything, you agree to these Terms, our [Privacy Policy](/privacy), and our [Refund Policy](/refund-policy).
We may update these Terms. The "Last updated" date shows the latest change. If a change is important, we'll say so on the Site and, where required, by email. If you keep using the Site after a change, the new Terms apply. A change to these Terms never changes the refund terms that applied to something you already bought.
4. Age
You must be at least 18 to use the Site, subscribe to a letter, or buy anything from us.
Part B · Free articles, letters, and tools
5. The articles and the letters
The Room, The Office, The Agent Letter, The Broker Letter, and Larry's other articles are free to read. How you may share them is in section 9. Some articles also appear on Substack and Medium. The version on this Site is the original, and these Terms apply wherever you read it.
6. The free tools
We offer free tools, including the Mindset Tax Calculator and the Blind Spot Diagnostic, and we may add tools for brokers. You answer questions and we give you a result: a figure, a profile, or both.
These tools are for education. They are not measurements.
- A figure from a calculator is an illustrative estimate, worked out by applying a fixed model to the answers you give. It is not an appraisal, a valuation, an audit, an accounting figure, a financial projection, or a statement of income you have lost or will earn.
- The Blind Spot Diagnostic is a self-assessment, not a psychological, clinical, or professional evaluation. "Diagnostic" is used in its everyday sense. It has not been validated as a psychometric instrument.
- Your results depend entirely on what you tell us. We can't check your answers and don't try to.
Don't make financial, tax, employment, or business decisions on the strength of a result without advice from a qualified professional who knows your situation.
7. What we do with your answers
We keep your answers and results on your contact record and use them to send your results and to write to you about what they show. Section 4 of our Privacy Policy explains this in full. You can ask us to delete them at any time by writing to [email protected].
Part C · Our content and your license
8. What we own
Everything on the Site and in our Offerings (text, images, video, audio, course materials, worksheets, workbooks, scripts, assessments, design, logos, taglines, and trademarks, registered or not) belongs to Mind Shift 4 You, LLC or is used with permission.
That includes the frameworks Larry teaches: The Six Mind Shifts™, The Six Decision Drivers™, the Performer vs. Advisor distinction, the agent and broker archetype models, the Mindset Tax and Retention Tax models and calculators, and the Blind Spot Diagnostic and its scoring.
9. Free content: what you may and may not do
You may: read anything free on the Site; share links to it; forward a letter to a colleague; and quote short passages with credit to Larry Heathcote and a link back to the page.
You may not: copy or republish a whole article or letter; sell, package, or charge for our content; teach our frameworks as your own curriculum or coaching program; use our content to build or train a competing product, program, or AI model; or use our names, logos, or trademarks in a way that suggests we endorse you or work with you.
10. What you buy: your license
When you buy an Offering, we give you a limited, personal, non-exclusive, non-transferable, revocable license to use it for yourself, in your own business.
You may: use the Offering for your own professional work; download or print its materials for your own use; use the scripts and frameworks in your own client conversations, which is what they're for; and quote our published content with credit and a link.
You may not: share, resell, lend, or give away your access or login; give access to anyone who hasn't bought their own license, including team members, assistants, partners, or other agents in your office; reproduce or redistribute any part of an Offering; record, screen-capture, or transcribe live sessions, or share any recording we provide; adapt, remix, or repackage an Offering; use an Offering to build or train a competing product, program, curriculum, script library, or AI model; or teach, coach, or train others with our materials or frameworks, whether or not you charge for it.
11. One license per person, and team seats
A license belongs to one named person. If others need access, each needs a license of their own.
Someone else may buy a license for a named person, for example a brokerage buying seats for its agents under an Agent Team License. The license belongs to the named person, not the buyer. Buying for someone doesn't give the buyer access to the Offering, to that person's account, or to anything that person writes, answers, or produces in it.
12. Permission and enforcement
To use our content beyond what these Terms allow, ask first at [email protected], and wait for a written yes. Using our content without permission may break copyright, trademark, and other laws. We may use any remedy the law allows, including ending your access under section 39.
Part D · Purchases
13. What we sell
- Script Library. $47.
- The Alignment Challenge. $197.
- The Aligned Agent Program. $1,497, or three monthly payments of $549.
- Private coaching. By application. Priced individually, under a separate written agreement.
- Agent Team License (for brokerages). $147 per seat for 10 to 49 seats; $127 per seat for 50 or more; 10-seat minimum. Agreed on a call, under a separate written agreement.
Larry's books are sold by outside retailers (section 24).
Prices are in U.S. dollars and may change. A price change never affects something you've already bought, including the remaining payments of a plan you've already started.
14. Payment
Stripe processes our payments. Stripe collects and stores your card or bank details, not us. We receive confirmation of payment, the last four digits of your card, and related transaction details. We never store full card numbers. By paying, you agree to Stripe's terms and confirm you're allowed to use the payment method you give.
15. Payment plans
The Aligned Agent Program can be paid in three monthly payments of $549, a total of $1,647, which is $150 more than paying in full. Payments are charged automatically to the payment method you give, on the same day of each of the two months after your purchase. Choosing a plan authorizes those charges in advance. The full schedule and total are shown at checkout before you pay.
If a payment fails, we'll try it again and let you know. If it's still unpaid after 14 days, we may pause your access until it's current.
Finishing your payment plan is an obligation you take on when you enroll. Deciding to stop taking part in the Program doesn't end it. If the Program isn't right for you, your remedy is the refund window in the Refund Policy.
A finished payment plan is also what qualifies you for the Durability Guarantee (section 21.1). A plan that's still running isn't a completed payment.
16. Late payment
A balance more than 14 days past due may accrue interest at 1.5% per month (18% per year) or the most North Carolina law allows, whichever is lower. After 60 days we may refer it to a collection agency, and you agree to pay reasonable collection costs.
17. Credit between Offerings
If you bought The Alignment Challenge and then enroll in The Aligned Agent Program, the $197 you paid rolls in as credit toward the Program price, as shown at checkout. A refunded purchase carries no credit.
18. Refunds
Refunds are covered entirely by our [Refund Policy](/refund-policy), which is part of these Terms. Please read it before you buy.
19. Chargebacks
If you think you're owed a refund, ask us first. We answer every request.
If you file a chargeback, we may show your bank these Terms, the Refund Policy, and records of your access and activity. While a chargeback on something you still have access to is open, we may pause that access.
Nothing in this section stops you from disputing a charge you believe is fraudulent or unauthorized.
20. Confirmation and access
After you buy, you'll get a confirmation email with access instructions. Course materials are delivered through our online portal. Keep your login secure. You're responsible for what happens under your account.
21. The Aligned Agent Program: cohort terms
The Aligned Agent Program runs in cohorts with scheduled live sessions on Zoom.
- Session dates are published before you enroll. We may move a single session for good reason, with as much notice as we reasonably can.
- We can't guarantee your attendance. Missing sessions doesn't entitle you to a refund, an extension, or a private replacement session. Every session is recorded and posted within 24 hours.
- Recordings are part of the Offering and covered by your license (section 10). They may not be shared.
- Other agents are in the room. Don't share anything in a session that you need kept confidential. See section 25.
- If we cancel a cohort outright and can't place you in another, we'll refund what you paid for it in full.
21.1 The Durability Guarantee
Once your payment for The Aligned Agent Program is complete, you may sit in one more cohort, free, any future one you choose, for as long as we run the Program. And the recordings and materials from your own cohort stay open to you in the portal for as long as we run the Program.
- Who qualifies. Anyone whose payment is complete: paid in full, or a payment plan finished under section 15. That is the only condition. It doesn't depend on attendance, participation, or finishing any part of the Program.
- What you get. One seat in one future cohort of your choosing: the live sessions, the room, the workbook, and that cohort's recordings. One re-sit per paid enrollment.
- How to claim it. Write to [email protected] and name the cohort. There's nothing to buy and nothing to re-enroll in.
- How seats are confirmed. Cohorts are capped. Returning seats are confirmed after new enrollment for that cohort closes. If the cohort fills, your seat moves to the next one with room. That costs you nothing.
- It's yours alone. It can't be transferred, sold, or given away, and it has no cash value. It can't be exchanged for a refund, a discount, a credit, or coaching time.
- It doesn't reopen the refund window. The 14-day window in the Refund Policy runs once, from your first live session in your first cohort.
- The Program may change between cohorts, in content, format, length, schedule, or platform. Your returning seat is in the Program as it then is.
- How long it lasts. For as long as we run The Aligned Agent Program. An unused re-sit has no expiry date, and we won't add one later. If we stop running the Program, the guarantee ends with it.
- Conduct still applies. Sections 25 and 29 apply to a returning seat exactly as they did the first time. We may decline a returning seat to anyone whose access was ended for conduct under section 39.
No cohort is ever "the last chance." For anyone who has paid, it isn't.
22. Private coaching
Applying for private coaching costs nothing and commits neither of us. The application and the fit call exist so both of us can decide whether it makes sense. We may decline any application for any lawful reason. If we go ahead, a separate written agreement covers the engagement, and it controls over these Terms where they differ.
23. The Agent Team License
A brokerage or team may buy seats in The Alignment Challenge and the Script Library for its agents under an Agent Team License. Every license is agreed on a call and covered by a separate written agreement, which controls over these Terms where they differ. Each seat is licensed to one named agent (section 11). The brokerage receives only anonymized summaries across at least ten participants, never any agent's individual answers or results.
24. Books
Larry's books are sold by outside retailers. Buying, delivery, and returns are handled under the retailer's terms. Buying a book doesn't give you the right to copy or share its contents beyond what copyright law allows.
Part E · Community and conduct
25. Group sessions and community spaces
Where an Offering includes group sessions or a community space, other people are present.
- Don't share information you need kept confidential. We can't control what other participants do with what they hear.
- Treat other participants with respect. Harassment, discrimination, spam, and recruiting other participants for your own business or brokerage are grounds for removal without a refund.
- Don't record, transcribe, or share sessions or anyone else's contributions.
26. What you send us
When you send us messages, form responses, tool answers, comments, or questions, you allow us to use them to run and improve our Offerings and to reply to you. We won't publish your name or your words without asking you first.
We don't treat messages as confidential unless we've agreed to that in writing or the law requires it. Please don't send anything you need kept confidential without arranging it first.
27. Testimonials and your likeness
If you give us a testimonial, photo, video, audio, or your likeness, you allow us to use it, including your name, image, and voice, in marketing and educational materials, in any medium, without payment. You confirm you have the right to give it, and permission from anyone else who appears in it.
You can withdraw that permission at any time by writing to [email protected]. We'll stop new uses promptly. Materials already printed or distributed may stay in circulation.
28. Reviews
You're free to post honest reviews and opinions about us and our Offerings. Nothing in these Terms limits that, and we will never penalize you, end your access, or hold back anything you paid for because of a review.
29. Using the Site fairly
Please don't use the Site or an Offering to post or send anything unlawful, defamatory, harassing, obscene, or infringing; to interfere with how the Site works or its security; to scrape or harvest content or data with automated tools; or to try to get into any account or system you're not authorized to use.
Part F · Disclaimers and liability
30. Education only, and what we are not
The Site and our Offerings are for education and information.
We are not your lawyer, accountant, financial advisor, medical or mental-health professional, real estate broker, or compliance officer. Nothing here is legal, tax, financial, medical, brokerage, or compliance advice. Talk to a qualified professional about your situation.
We are not affiliated with, endorsed by, or sponsored by the National Association of REALTORS®, any state or local REALTOR® association, any multiple listing service, or any brokerage, franchise, or regulator.
Nothing in our Offerings, including the scripts, is guidance on your obligations under real estate license law, brokerage policy, fair housing law, advertising and disclosure rules, or any code of ethics. Our scripts and frameworks are written to help you communicate more clearly. They are not reviewed for compliance with the rules of your state, your MLS, your association, or your brokerage. Before you use a script or framework with a client, confirm it complies with those rules. Your broker-in-charge and your attorney are the right people to ask, and those obligations remain yours.
31. Results
Results vary. We don't promise any result, income, commission, production level, transaction count, or business outcome.
Stories and examples describe what happened to specific people. They aren't typical and they aren't a promise. Your results depend on things outside our control: your market, your experience, your business, your effort, your pricing, your brokerage, the economy, and chance. People who don't use what they learn should expect no change.
The Aligned Agent Program is an educational program, not a business opportunity, franchise, investment, or income-producing asset. Any figure anywhere on the Site, including a Mindset Tax Calculator result, is illustrative. It isn't a projection, a promise, or a statement of income.
32. Accuracy
We work to keep the Site and our Offerings accurate and current, but they may contain mistakes. If you spot one, please tell us at [email protected].
33. No warranties
TO THE FULLEST EXTENT THE LAW ALLOWS, THE SITE AND OUR OFFERINGS ARE PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DON'T PROMISE THE SITE OR ANY OFFERING WILL ALWAYS BE AVAILABLE, SECURE, OR ERROR-FREE.
34. Other companies' technology and sites
The Site and our Offerings run on outside platforms, including GoHighLevel, Stripe, Google, and Zoom. We aren't responsible for their outages or errors, though we'll make reasonable efforts to help you with a problem, and we'll never treat a platform outage as your fault. We also aren't responsible for the content or practices of other sites the Site links to.
35. Affiliate links
Some links to books or other resources may be affiliate links, which means we may earn a small commission if you buy through them. It never changes what you pay. We say so where it applies.
36. Limit on liability
TO THE FULLEST EXTENT THE LAW ALLOWS, WE WON'T BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, OR DATA, OR BUSINESS INTERRUPTION, ARISING FROM OR RELATING TO THE SITE OR ANY OFFERING, EVEN IF WE WERE TOLD THEY WERE POSSIBLE.
OUR TOTAL LIABILITY FOR ALL CLAIMS RELATING TO THE SITE OR AN OFFERING WILL NOT EXCEED THE GREATER OF (A) WHAT YOU PAID US FOR THE OFFERING THE CLAIM IS ABOUT, IN THE 12 MONTHS BEFORE THE CLAIM AROSE, OR (B) ONE HUNDRED DOLLARS ($100).
Some places don't allow these limits, so parts of this section may not apply to you.
37. Indemnity
If you break these Terms, misuse the Site or an Offering, use our scripts or frameworks in a way that breaks a law, license rule, brokerage policy, or code of ethics that applies to you, or violate someone else's rights, and someone makes a claim against us because of it, you agree to cover our resulting losses and reasonable legal fees. This applies to Mind Shift 4 You, LLC and its members, contractors, and agents.
38. Events outside our control
We aren't responsible for delays or failures caused by events we can't reasonably control, such as natural disasters, power or internet failures, platform outages, illness, or government action.
Part G · Ending the relationship
39. If we end your access
We may pause or end your access if you seriously break these Terms, for example by sharing your access, copying our material, breaking section 25 or 29, or not keeping a payment plan current. If we end your access for that kind of breach, no refund is due, and any remaining payment plan balance is still owed. If we end your access for our own reasons and you haven't broken these Terms, we'll refund the unused part of what you paid.
40. If you leave
You can stop using the Site or unsubscribe from a letter at any time. To cancel an Offering or a payment plan, write to [email protected]. Cancelling doesn't by itself mean a refund. Refunds follow the Refund Policy, and if you cancel outside a refund window, any remaining payment plan balance is still owed.
41. What survives
Sections 8 through 12, 26 through 28, and 30 through 49 continue to apply after your access ends.
Part H · Disputes and general terms
42. Governing law
North Carolina law governs these Terms, without regard to its conflict-of-laws rules.
43. Where disputes are resolved
Any dispute about these Terms, the Site, or any Offering will be heard only in the state or federal courts serving Granville County, North Carolina, and you agree to those courts' jurisdiction.
44. Talk to us first
Before filing any claim, please write to [email protected] and give us 30 days to put it right. Most problems are solved that way. If we can't solve it, we both agree to try mediation before going to court.
45. Time limit for claims
Any claim must be brought within one year after it arises, where the law allows that limit.
46. The whole agreement
These Terms, the Privacy Policy, the Refund Policy, and any signed agreement for a specific Offering are the whole agreement between us. Where a signed agreement and these Terms differ, the signed agreement controls for that Offering.
47. The rest
If a court finds part of these Terms unenforceable, the rest still applies, and that part is changed only as much as needed to make it enforceable. If we don't enforce a term right away, we haven't given it up. You may not transfer these Terms to someone else. We may transfer them to a new owner if the business is sold or merged.
48. Our free articles elsewhere
Where these Terms say "the Site," they also cover our articles and letters as they appear on Substack and Medium, so far as our own content is concerned. Those platforms' own terms cover your use of them.
49. Contact
Mindset fades. Identity lasts.
© 2026. Mind Shift 4 You, LLC. All rights reserved.
The Unforgettable Agent and The Unforgettable Broker are brands of Mind Shift 4 You, LLC.
The Six Mind Shifts™ and The Six Decision Drivers™ are trademarks of Mind Shift 4 You, LLC.
